Applied Media Research..

I will admit this is my worst module, I do not find it interesting in the slightest and find it quite pointless! Which is probably why I have not put as much effort into it as my other modules.. For this module we had to answer media set questions in a group of three and answer these questions on a media platform whether that be a prezi, screenR etc... My group which consisted of Myself, Amy and Pete all decided to go with the question from ONTECA. They specialize in app based media they have created a range of apps themselves one which is actually a free app but grasps customers by adding extras which have to be purchased to get further on the game. This is what most app companies do as it is the easiest way to make money, you entice the customer with the free game however there are always hidden extras. Being a victim of this I was interested in their question the most out of all which was:

What new models are their for selling new media? When people download so much media freely what are people willing to pay for and how? What are and what can we learn from the best monetization mechanics for freemium games on mobile?

In our group, as there were three questions and three of us we decided to take a question each to make it easier for ourselves. We did our own individual research and then discussed what we had done on a Facebook page we had made specifically for the group. I took the first question What new models are their for selling new media? I researched a lot into this but it was hard to narrow all the information down, so I decided to do a questionnaire with different age ranges that would give me a better knowledge of different people and different generations. Once we had done all our research we decided on doing a Prezi as we thought this is the best way to get our information across.

Although I did find this question interesting, I did not really enjoy the module as much as I do others I just don't really think I got into it this year. I am pleased with what my group achieved however there was probably more communication needed rather than just the odd meeting and a discussion over Facebook!